Guides
Writing metadata for one page is a solved problem. These are about the other case — a catalogue or an archive nobody is going to hand-optimise — and about what the accessibility standard actually requires.
9 min read
How to write meta descriptions at scale
Advice written for one page does not survive four thousand. Here is a triage order, a templating approach that avoids duplicates, and how to verify the result without opening every editor screen.
Read guide 8 min readImage alt text: where accessibility and SEO agree, and where they don't
Alt text has one normative definition and a lot of SEO folklore layered on top. The two mostly agree — except on decorative images, where the standard says to write nothing and SEO advice often says otherwise.
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